Privacy Policy

Last Updated: January 2026

Innovation Gifts UK ("we," "us," "our," or "Company") operates the innovationgifts.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered thereon (collectively, the "Website").

Please read this Privacy Policy carefully. By accessing and using innovationgifts.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

Information We Collect

We collect information about you in a variety of ways. The information we may collect on the Website includes:

• Personal Data: When you interact with our Website, we may collect personal information such as your name, email address, postal address, and telephone number.
• Technical Data: We automatically collect certain technical information when you visit, including your Internet Protocol (IP) address, device type, operating system, browser type, and pages visited.
• Cookies and Similar Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity on the Website and remember your preferences.
• Usage Data: Information about how you interact with our content, including clickthrough data, time spent on pages, and navigation patterns.
• Affiliate Tracking Data: As an affiliate website, we collect data related to referrals, conversions, and interactions with third-party gambling operators (including Paddy Power and similar platforms).

How We Use Information

We use the information we collect for various purposes:

• To provide, maintain, and improve the Website and our services.
• To deliver personalised content and recommendations.
• To conduct analytics and measure Website performance and user engagement.
• To track affiliate referrals and commissions from third-party gambling operators.
• To send promotional communications (where you have opted in).
• To comply with legal obligations and enforce our Terms of Use.
• To detect, prevent, and address fraud and technical issues.

Cookie Policy

Our Website uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and track activity. We use the following types of cookies:

• Essential Cookies: Necessary for basic Website functionality.
• Performance Cookies: Help us understand how visitors use the Website to improve performance.
• Tracking/Affiliate Cookies: Used to track referrals and conversions with affiliate gambling operators.
• Marketing Cookies: Used to deliver targeted advertising and promotional content.

You can control cookies through your browser settings and choose to disable or delete them at any time. Please note that disabling cookies may affect Website functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

Third-Party Links

Our Website contains links to third-party websites, including gambling operators such as Paddy Power and other affiliate partners. We are not responsible for the privacy practices, content, or security of these external websites. We encourage you to review the privacy policies of any third-party site before providing personal information or engaging in transactions.

When you click on affiliate links and engage with third-party gambling operators, your interaction is governed by their respective privacy policies and terms of service, not this Privacy Policy.

Your Rights

Under UK data protection law (including the UK General Data Protection Regulation and Data Protection Act 2018), you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right of Rectification: You can request correction of inaccurate or incomplete data.
• Right of Erasure: You can request deletion of your personal data in certain circumstances.
• Right to Restrict Processing: You can request limitation on how we process your data.
• Right to Data Portability: You can request your data in a structured, machine-readable format.
• Right to Object: You can object to processing for marketing and profiling purposes.
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, contact us using the details provided below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and the purpose of processing:

• Personal Data for Analytics: Typically retained for up to 2 years unless a longer period is required by law.
• Affiliate Tracking Data: Retained for the duration of our affiliate relationship plus any additional period required for accounting and legal compliance.
• Marketing Data: Retained until you unsubscribe or withdraw consent.

When data is no longer needed, we securely delete or anonymise it.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:

Email: privacy@innovationgifts.co.uk

We will respond to your enquiry within 30 days of receipt, or as required by applicable law.

Data Protection Officer Information: If you believe we have violated your rights or your complaint remains unresolved, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection: www.ico.org.uk